Transitopia
Advertising

Reach commuters where attention is highest.

Premium, brand-safe ad placements inside Transitopia's own city apps — opened daily by hundreds of thousands of riders waiting for, riding, and stepping off their tram or bus. No tracking SDKs. No creepy profiling. Just quality attention, in context.

Brand-safe inventory Hyperlocal targeting Privacy-first by default
ZET Info — back left preview
ZET Info — hero preview
ZET Info — back right preview
Why advertise here

A captive, high-intent audience.

Riders open our apps when they're going somewhere — and that's exactly when your message is welcome.

High-intent moments

Riders open the app multiple times daily, deciding where to go and what to do. Attention is real.

Hyperlocal context

Target by city, line, stop, neighbourhood, or time of day. Reach the right rider near the right place.

Brand-safe by design

Pure transit utility — no controversial content, no rage-bait, no chaotic feeds. Your brand sits in calm, useful context.

Privacy-first

Audience targeting is aggregated and anonymised. No tracking SDKs, no shadow profiles, no cross-app stalking.

Audience snapshot

Daily riders, real reach.

Transitopia's flagship app, ZET Info, is the daily transit companion for Zagreb. As we launch new cities, your campaigns can grow with us.

120k

Monthly active users

Daily companions in Zagreb on ZET Info.

23.7M

Screen views / month

Total ad-eligible views across every in-app surface.

1.56M

Sessions / month

~13 per user — riders open the app every other day.

HR / EN

Languages

Local commuters plus a steady stream of tourists.

Source: app analytics (Firebase), 30-day rolling totals — May 2026. Detailed segmentation in the media kit.

Formats

Native placements that respect the rider.

Every format is clearly labelled "Sponsored" and feels like part of the app, not an interruption.

Sponsored stop cards

A native card alongside arrivals: your business, distance from the stop, a short message. The most natural fit.

Inline native banners

Lightweight banner placements between content blocks — elegant, clearly labelled, with sensible frequency capping.

Splash sponsorships

A short, dismissible brand moment when the app opens. Used sparingly — premium pricing, premium impact.

Service-alert sponsorships

"Service alerts brought to you by …" — a single, low-key sponsor surface for utility-aligned brands (insurance, mobility, public services).

Sponsored destinations

Promote a venue, mall, hotel or attraction in trip-planning results when it's relevant to the rider's destination area.

Custom integrations

Big idea? Talk to us. Special-event partnerships, route-takeover campaigns, and bespoke creative all on the table.

Targeting

Reach the right rider, in the right context.

All targeting is contextual and aggregated — based on what the rider is doing, not who they are.

By city

Currently Zagreb. New cities added as we expand.

By line & stop

Show ads only to riders near a specific stop or on a specific line.

By time of day

Morning commute, midday, evening, weekend — pick the rhythm.

By language

Croatian, English. Reach locals or visitors specifically.

By context

Trip planning vs. nearest-stop vs. service-alert — match the moment.

By platform

iOS, Android, or both. Tablet inventory available too.

Privacy-first

No tracking. No profiling. No regrets.

  • Targeting is aggregated and contextual — never tied to a single user.
  • No third-party tracking SDKs in our apps. Ad delivery happens through our own privacy-respecting pipeline.
  • No advertising IDs, no cross-app stalking, no shadow profiles.
  • EU-hosted, GDPR-compliant. DPA on request.
  • Riders can opt out of personalised ads at any time.

For agencies: we won't ship anything that lets you identify or follow individual riders. That's a feature.

Brand-safe inventory

Your brand, in calm utility context.

  • Ads run only on Transitopia-owned apps (e.g. ZET Info). White-labeled agency apps don't carry ads — that inventory belongs to the agency.
  • Editorial environment is pure transit utility — no controversial content, no chaotic feeds, no rage-bait.
  • Advertisers are curated. We turn down sectors that would feel out of place (gambling, weapons, predatory finance, …).
  • Every ad is clearly labelled "Sponsored". No dark patterns.
  • Sensible frequency capping — we never overload the rider.
How it works

From media kit to live campaign in days.

  1. 01

    Brief

    Tell us your goals, audience, geography, budget, and timeline.

  2. 02

    Plan

    We propose formats, targeting, frequency, expected reach, and pricing.

  3. 03

    Build

    Send creative or co-design with us. Native specs are simple and forgiving.

  4. 04

    Run & report

    Live campaign with mid-flight tweaks, full reporting, post-flight summary.

Get the media kit.

Detailed numbers, format specs, pricing tiers, and case examples — sent personally, not via marketing automation.